The Vision
Tasked with elevating Pernod Ricard’s acclaimed wine portfolio, Michael Beets directed a high-fidelity VR experience designed to bridge the gap between the vineyard and global consumers. The objective was to create a premium "1-to-1" and "1-to-many" sales tool that would increase brand awareness and drive engagement through immersive storytelling.
Michael's direction focused on the cinematic heritage of **St. Hugo** and the diverse range of **Brancott Estate**. By crafting a visual language of "Presence," the work transported users into real-world wine tastings led by the Winemaker. This directorial approach enabled sales teams to present individual brands through a customized "taste mode," fostering a deeper connection to the product's origin.
The project achieved significant scale across Australian, UK, and US territories, serving as a vital B2B tool that increased internal team knowledge and generated a measurable rise in premium sales.